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ChatGPT and Gemini are fighting to be the AI bot that sells you stuff

Google and Gap Partner for Seamless Shopping Experience

Google has recently announced a new partnership with Gap, allowing users to receive shopping suggestions from one of Gap’s brands directly through Google’s AI assistant, Gemini. This collaboration aims to streamline the shopping experience by offering users the option to purchase items without leaving the chatbot interface. Similar to other retailers like Walmart and Target, Gap will leverage Google’s Universal Commerce Protocol (UCP) to facilitate seamless transactions on Gemini, with payments processed through Google Pay and shipping handled by Gap.

The Rise of AI-Assisted Shopping

AI-assisted shopping is gaining popularity as retailers explore innovative ways to showcase their products beyond traditional search engines. However, there are lingering doubts about consumer preferences for this shopping method. OpenAI recently decided to discontinue a built-in checkout feature in ChatGPT due to underwhelming sales performance. Instead, OpenAI plans to collaborate with retailers to launch dedicated apps within ChatGPT, as reported by The Information and CNBC. A Walmart executive also noted that sales through ChatGPT’s integrated checkout feature have been unsatisfactory.

Enhancements in ChatGPT for Product Comparison

OpenAI is shifting its focus towards improving the product display capabilities of ChatGPT. The chatbot now allows users to compare products side-by-side visually, providing detailed information on pricing, reviews, and features. OpenAI has also made enhancements to the speed, relevance, and product coverage of ChatGPT, enabling the bot to deliver more accurate and up-to-date information. These updates will be available to ChatGPT users across various subscription tiers, including free, Go, Plus, and Pro, starting this week.

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