AI Revolution: Gushwork’s Success in Customer Lead Generation

Revolutionizing Online Business Discovery with AI-Powered Search Tools

As businesses navigate the ever-evolving landscape of online discovery, one India-founded startup is making waves by helping companies leverage AI-powered platforms like ChatGPT, Gemini, and Perplexity to reach new customers. Gushwork, a two-year-old startup, has secured $9 million in seed funding from investors like Susquehanna International Group (SIG) and Lightspeed, propelling its post-money valuation to $33 million.

This latest round of funding brings Gushwork’s total investment to $11 million as it positions itself at the forefront of AI-driven search marketing. With giants like Google embracing AI-generated content, Gushwork aims to assist businesses in standing out in the digital realm through its automated marketing agents.

Co-founded in 2023 by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork initially focused on streamlining workflows for small and medium enterprises before pivoting towards enhancing online visibility through search-led marketing. The platform utilizes AI agents to create search-optimized content, establish backlinks, and monitor inbound leads, enabling businesses to thrive in both traditional search results and AI-generated responses.

With over 300 paying customers, predominantly in the U.S., Gushwork boasts a growing annualized recurring revenue of $1.5 million and anticipates reaching $3 to $3.5 million in the coming months. The startup’s success is fueled by a surge in AI-driven search and chat platform traffic, which accounts for 40% of inbound leads.

Gushwork’s clientele, consisting of B2B service providers and manufacturers, has witnessed substantial business growth through AI-driven discovery. Noteworthy success stories include a professional services client securing contracts worth hundreds of thousands of dollars, underscoring the tangible impact of Gushwork’s approach.

As businesses embrace AI-driven technologies for vendor research, Gushwork remains at the forefront of this transformative shift. The startup intends to utilize its recent funding to bolster its engineering team, enhance model accuracy, and expand its market reach to cater to the growing demand.

Headquartered in Delaware with a presence in Bengaluru, Gushwork’s workforce of 70 employees in India is poised to scale operations and onboard over 800 businesses on its waitlist. With the promise of reshaping online visibility strategies, Gushwork continues to lead the charge in the era of AI-driven discovery.