Apple Glasses: The Breakthrough Gadget of 2023?

Apple is rumored to be working on a new product category, Apple Glasses, which could be unveiled as early as 2026 as a preview, with the actual launch delayed until 2027. This aligns with Apple’s past strategy of showcasing new products before they are released, such as with the Vision Pro and Apple Watch.

While smart glasses are gaining popularity, they still remain a niche market, with Ray-Ban Meta and Samsung being some of the few leaders in the field. However, Apple has a history of entering established markets and making a significant impact, as seen with the iPod, iPad, and Apple Watch.

Apple Glasses have the potential to make a similar impact, especially if they are lighter, more affordable, and positioned as an iPhone accessory. They could potentially overshadow the iPhone 18 series and the rumored foldable iPhone, as Apple has been late to the foldable phone trend.

Despite the uncertain outcome, there are high expectations for Apple Glasses to have a broader influence. One key aspect that sets Apple Glasses apart is that they will be the company’s first product centered around artificial intelligence (AI).

Unlike current Apple devices that are marketed as being “built for Apple Intelligence,” Apple Glasses will heavily rely on advanced Siri technology and new AI features. The question remains whether this attention will translate into strong sales, but if any company can achieve this, it’s Apple.

Overall, Apple Glasses have the potential to disrupt the market and showcase Apple’s innovation in AI technology. This article, originally from Macworld Sweden, highlights the anticipation surrounding Apple’s new product and its potential impact on the tech industry.