Black Friday 2025: The Ultimate Guide to Sale Dates, Deals & Discounts on Amazon

Amazon is breaking tradition by extending Black Friday to 12 days this year, with early deals already live on their website.

The official Black Friday sale on Amazon will run from November 20 to December 1, with Cyber Monday marking the end of the event. The sale will feature discounts of up to 50% on Amazon’s own-brand devices such as Echo, Blink, Ring, and Fire products.

Shoppers can expect discounts on a variety of categories, including phones, tablets, smartwatches, air fryers, electric toothbrushes, and vacuum cleaners.

Brands like Google, Samsung, Ninja, TCL, Shark, LG, JBL, Asus, and Canon will also be offering discounts of up to 55% on their products during the sale.

Early Black Friday deals are already available, with Amazon and other retailers offering discounts on phones and accessories.

Amazon has introduced several features to help customers find the best deals, including “recommended deals for you,” “deals related to your lists,” “4+ star deals for you,” and “deals related to items in your cart.”

Additionally, Amazon has launched a new ‘Help Me Decide’ AI tool to assist customers in choosing the right products based on their preferences and browsing history.

Customers with Alexa-enabled devices can receive notifications from the digital assistant about Black Friday discounts on items in their Wish List, Basket, or Save for Later.

By asking Alexa questions like “Alexa, what are my deals?” and “Alexa, buy it for me,” customers can easily take advantage of the deals.

While deals are already live, waiting for the official Black Friday period may result in even better discounts. It’s also worth exploring sales at other tech retailers and brands for additional savings. Don’t forget to check out our Black Friday hub for expertly curated and verified deals.

UK Black Friday sales

US Black Friday sales