Celosphere 2025: Driving Enterprise AI Adoption from Experimentation to Implementation

Enterprise leaders gathered at Celosphere in Munich to discuss the practical implications of AI transformation, moving beyond mere declarations to focus on tangible results. Alexander Rinke, co-founder and co-CEO of Celonis, highlighted the challenge of achieving measurable benefits from AI projects within organizations, emphasizing the importance of context in driving successful adoption.

The event showcased Celonis’ approach to integrating AI within existing business processes, aiming for a real “Return on AI (ROAI)” by grounding intelligence in process context. Central to this strategy is the concept of a “living digital twin of operations,” a dynamic model that captures how work is actually carried out within an organization.

Celonis leverages its Data Core infrastructure to extract raw data from source systems, enabling real-time analysis and visibility across traditional silos. The Process Intelligence Graph serves as a central hub for unifying data from various systems and applications, incorporating business rules, KPIs, and exceptions to create a comprehensive model of organizational processes.

The company’s Build Experience empowers organizations to design and operate AI-driven processes, focusing on outcomes and business impact rather than technological novelty. This shift from discovery-driven AI pilots to outcome-driven AI operations emphasizes the importance of integrating AI seamlessly into existing workflows.

Real-world examples from Mercedes-Benz, Vinmar, and Uniper demonstrated the practical impact of Celonis’ platform, showcasing how process intelligence can drive significant productivity gains and operational improvements. These success stories underscored the transformative potential of AI when integrated effectively within business processes.

Celonis’ vision for the future emphasizes interoperability and openness, enabling organizations to assemble AI solutions across ecosystems and avoid vendor lock-in. By fostering a collaborative approach to enterprise AI, Celonis aims to empower organizations to adapt and innovate continuously.

The event concluded with a powerful message from Venezuelan opposition leader María Corina Machado, highlighting the dual role of technology as both a weapon and a liberator. Her insights underscored the human dimension of technology and the importance of context in shaping its impact on society.

Overall, Celosphere 2025 marked a shift towards results-driven AI implementation grounded in process intelligence. By focusing on practical outcomes and seamless integration within existing workflows, Celonis is paving the way for a new era of enterprise AI that prioritizes adaptability, innovation, and continuous improvement.