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Cross-Platform Collaborations: Warner Bros. TV Series on Apple TV+

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Ted Lasso enjoying a pint with Coach Beard

The ownership of Warner Bros. remains uncertain, but Apple TV seems to be safe from any content-related concerns. Netflix recently announced an $83 billion deal to acquire Warner Bros.’ streaming and studio business, which includes HBO, HBO Max, and the film and TV studios. This acquisition would significantly strengthen Netflix’s position in the market, but questions arose about how it would impact original content production for competitors like Apple TV.

Netflix has reassured that it plans to maintain Warner Bros.’ current operations, including theatrical releases for films. The company aims to build on Warner Bros.’ strengths rather than disrupt existing deals with competitors. This approach is confirmed by co-CEO Ted Sarandos, who stated that Warner Bros. produces and licenses content to third parties, a business that Netflix is now a part of.

Netflix’s commitment extends to continuing the production of popular shows like “Ted Lasso” and collaborating with various networks, including Apple TV, NBC, CBS, Bravo, and the CW. Notably, Warner Bros. Television Group is now led by Channing Dungey, a former Netflix executive known for bringing hit shows like “Bridgerton” and “Game of Thrones” creators onboard.

“When you get under the hood, that’s a really healthy business. It’s not as big as ours, and that’s why we haven’t really focused that much on doing it. The growth opportunity on our core business has been greater. But now in this transaction, we own that business, and Channing and that group do a phenomenal job, and we want them to continue to do that phenomenal job.”

Ted Sarandos, Netflix co-CEO

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Dungey’s role in Warner Bros. Discovery Global Linear Networks indicates a potential return to Netflix following the acquisition process. However, the deal faces regulatory hurdles, with skepticism from politicians and regulators about its impact. Paramount Skydance’s counteroffer further complicates the situation, proposing $108 billion for the entire Warner Bros. conglomerate.

The regulatory process is expected to be lengthy, maintaining the status quo for HBO Max subscribers and Apple TV productions. Fans of shows like “Ted Lasso” and “Shrinking” can rest assured that these favorites will remain unaffected, as Netflix plans to uphold existing arrangements. Paramount’s presence in the studio business also suggests continuity in the content landscape.

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