Cars
Deco-Electra: A Futuristic Electric Coupe Design

Mercedes-Benz recently unveiled the Vision Iconic, a concept coupe that beautifully merges the automaker’s rich history with cutting-edge electric technology. Balancing tradition with innovation is no small feat for a brand as steeped in heritage as Mercedes, making this unveiling a significant milestone.
The Vision Iconic is a striking two-door vehicle with a long hood and sleek cabin reminiscent of luxury grand tourers from the 1930s. The illuminated front grille, borrowed from the new electric GL, showcases Mercedes’ commitment to blending historical design elements with modern electric vehicle aesthetics.
Paying tribute to Mercedes’ golden era, the Vision Iconic features a design inspired by classic Art Deco coupes like the Mercedes SSK and 500K. The sleek bodywork, polished chrome accents, and distinctive rear design harken back to iconic models like the 1954 Mercedes 300 SL Gullwing.
The front of the Vision Iconic is dominated by a backlit grille and glowing star ornament, utilizing advanced LED technology. The concept’s bold lighting elements, including slim headlights and intricate trim, draw inspiration from Mercedes’ current electric vehicle lineup.
Inside, the Vision Iconic boasts a luxurious cabin with a mix of classic elegance and futuristic touches. The curved glass instrument panel, known as the “Zeppelin,” houses analog gauges and clocks, with one clock face serving as an AI companion. The vintage-style steering wheel, plush upholstery, and opulent accents create a lounge-like ambiance.
Underneath its sleek exterior, the Vision Iconic is equipped with state-of-the-art solar cells, offering sustainable and efficient power generation. Mercedes’ innovative solar technology could potentially provide significant range benefits while being environmentally friendly and easy to recycle.
The Vision Iconic also serves as a platform for advanced autonomous driving technologies, supporting up to Level 4 autonomy on highways. The concept features agile steering technology, including a steer-by-wire system, for enhanced maneuverability and responsiveness.
While the Vision Iconic is a show car, its design philosophy is set to influence future Mercedes models. By combining timeless elegance with cutting-edge technology, Mercedes aims to shape the future of electric vehicle design and performance. Gorden Wagener’s vision of value, prestige, and grace is embodied in this retro-futuristic concept, signaling the direction of Mercedes’ EV design evolution.
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