Defying Gravity: Apple’s Latest Ad Shatters Expectations

Apple is known for its captivating video ads that showcase new products and features. Recently, the tech giant released a video titled “No Frame Missed” highlighting the iPhone camera’s Action mode and Voice Control as tools for individuals living with Parkinson’s disease. This emotional ad was followed by a more lighthearted one on Apple’s Canadian YouTube channel.

In the latest ad, two parties are shown negotiating a legal settlement at a comically long table. One attorney slides an iPhone 17, containing a settlement offer, down the table, only to be rejected with a simple “Not a chance.” The ad humorously promotes the durability of the Ceramic Shield 2, a feature that enhances the iPhone’s scratch resistance.

Since its debut in 2020 with the iPhone 12, Ceramic Shield has lived up to its hype, offering improved drop performance compared to Gorilla Glass. The iPhone 17, equipped with Ceramic Shield 2, promises three times more scratch resistance than its predecessor, the iPhone 16. While the iPhone 16 failed Allstate’s drop test, the iPhone 17 and the new ultra-thin iPhone Air successfully passed the 6-foot drop test, showcasing the advancements in Ceramic Shield technology.

Despite the impressive durability of Ceramic Shield 2, gravity still poses a challenge. It is recommended to use a case and screen protector for added protection, especially considering the high purchase price and costly repairs without a protection plan like AppleCare+. The benefits of AppleCare+ versus third-party plans, such as Allstate Protection Plans, will be evaluated in a future post.

In conclusion, the iPhone 17 and iPhone Air demonstrate Apple’s commitment to innovation and durability. While Ceramic Shield 2 offers enhanced protection, it is essential to take precautions to safeguard these devices from potential damage. Watch Apple’s video on Ceramic Shield 2 for more insights.