Experimenting with ChatGPT Ads in Select Tiers

OpenAI has announced the introduction of advertisements in its ChatGPT AI chatbot.

The company has shared in a blog post that it is rolling out ads to specific logged-in users on Free and Go subscription tiers in the US.

American users on higher ChatGPT subscription tiers such as Plus, Pro, Business, Enterprise, and Education will not see these ads.

According to the announcement, the ads will not impact the responses provided by ChatGPT, and user conversations will not be shared with advertisers.

OpenAI states that the purpose of these ads is to “support broader access to more powerful ChatGPT features.”

OpenAI mentions that maintaining the speed and reliability of the Free and Go tiers requires significant investment in infrastructure, which will now be partially funded by ads.

How to Disable Ads on ChatGPT

If you prefer not to see ads in your AI assistant, you have two options. You can upgrade to Plus or Pro tiers, or you can opt out of ads in the Free tier, although this may result in fewer daily free messages.

OpenAI had previously indicated its intention to introduce advertising when it outlined its guiding principles.

ChatGPT ads will be clearly marked as sponsored content and visually distinct from the chatbot’s responses. The ads will be based on topics you have discussed with OpenAI and ads you have interacted with, rather than insights from advertisers.

For example, if you have searched for recipes, you may see ads for meal kits or grocery delivery services.

OpenAI emphasizes that ads will only be shown to adults aged 18 and above and will not be related to sensitive or regulated topics such as health, mental health, or politics.