Fetch AI Launches Three Products to Support Large-Scale AI Agent Ecosystems

Fetch AI, a startup founded by Humayun Sheikh, a former DeepMind investor, recently released three interconnected products aimed at providing trust, coordination, and interoperability for extensive AI agent ecosystems.

The newly launched products include ASI:One, a personal-AI orchestration platform; Fetch Business, a verification and discovery portal for brand agents; and Agentverse, an open directory hosting over two million agents. This system positions Fetch as an infrastructure provider for the “Agentic Web,” where consumer AIs and brand AIs collaborate to complete tasks.

These tools address a critical limitation in current consumer AI systems, where models can recommend but struggle to execute multi-step actions that require coordination across businesses. Fetch’s approach focuses on enabling agents from different organizations to securely interoperate, using verified identities and shared context to complete end-to-end workflows.

According to Humayun Sheikh, Fetch AI’s Founder and CEO, their goal is to create a foundation for agents similar to what Google did for websites. Instead of just providing information, personal AIs will work with verified brand agents to accomplish tasks.

Fetch’s Origins and DeepMind Connection

Fetch AI was established in 2017 by Humayun Sheikh, who played a pivotal role in DeepMind’s early days as an investor. Sheikh’s belief in agentic systems led to the development of Fetch’s infrastructure for autonomous software agents, focusing on verifiable identity, secure data exchange, and multi-agent coordination.

Over the years, Fetch has grown to a 70-person team across Cambridge and Menlo Park, raising approximately $60 million in funding. Sheikh’s decision to bootstrap the company initially, using proceeds from the DeepMind exit, allowed Fetch to start work in 2015, well before transformer architectures became mainstream.

ASI:One – A Platform for Multi-Agent Orchestration

ASI:One serves as the core of Fetch’s launch, offering a language model interface designed for coordinating multiple agents rather than handling isolated queries. It acts as an “intelligence layer” managing context sharing, task routing, and preference modeling.

The platform stores user-level signals such as preferences, dietary constraints, loyalty program identifiers, and calendar availability. When a complex task is requested, ASI:One retrieves these preferences and assigns work to the appropriate verified agents, who return actionable outputs rather than generic recommendations.

ASI:One is designed to coordinate autonomous agents to complete transactions, unlike conventional LLM applications. The platform’s personalization improves over time as it accumulates structured preference data.

ASI:One has launched in Beta, with a broader release planned for early 2026. Fetch also offers ASI:One Mobile, enabling users to access agent-orchestration capabilities on iOS and Android.

Fetch Business – Verified Identity and Brand Control

Fetch Business introduces a verification and discovery portal for organizations to verify their identity and claim an official Brand Agent handle. This verification status aims to protect consumers from interacting with counterfeit or untrusted agents, while also providing low-code tools for small businesses to create agents easily.

The platform’s verification process mirrors ICANN domain registration and SSL certificate systems for websites, allowing businesses to create agents quickly and connect real-time APIs.

Companies can start claiming agents on business.fetch.ai.

Agentverse – An Open Directory of Over Two Million Agents

Agentverse acts as an open directory and cloud platform hosting millions of agents across various categories. It provides metadata, capability descriptions, and routing logic for ASI:One to identify suitable agents for specific tasks, enabling secure communication and data exchange between agents.

Sheikh emphasizes the importance of Agentverse in addressing the lack of a universal discovery layer for AI agents, comparing it to DNS for agents. The directory’s cloud-agnostic design allows agents built with any framework to join and interoperate.

Agentverse also integrates payment pathways, enabling agents to execute purchases using partners like Visa and supported stablecoins, enhancing the overall user experience.

Industry Implications

Fetch’s product launch comes at a time when consumer AI platforms are transitioning towards autonomous agents capable of completing actions. The company’s infrastructure aims to address limitations in existing AI systems by providing cross-platform coordination, identity verification, and directory services.

Fetch Business and ASI:One offer solutions for verification, discovery, and multi-agent orchestration, emphasizing the importance of trust and seamless interaction in the evolving agent economy. The integration of micropayments and digital transaction infrastructure further enhances Fetch’s long-term vision for autonomous agents.

Fetch’s comprehensive product release underscores its commitment to creating a foundation for an agentic ecosystem, where consumer AIs can collaborate with verified brand agents to complete tasks reliably and securely.