Improving Google’s Latest Android Streaming Feature: A Necessity

Working as an Entertainment Editor entails a significant amount of time dedicated to consuming content. This task may seem glamorous, but it requires specific strategies to navigate the vast array of streaming services available. With libraries frequently changing their offerings, staying informed about where to find specific shows and films can be challenging.

For users of smartphones utilizing the Google Play Store, particularly Android devices, a recent feature drop has the potential to revolutionize the streaming experience, at least in theory. However, in practice, there are notable shortcomings that need to be addressed to enhance its utility.

Analyzing Google’s ‘Where to watch’ Play Store feature

The new ‘Where to watch’ feature in the Google Play Store now displays a list of platforms where a particular movie or series can be found, along with links to the corresponding apps for seamless viewing on mobile devices.

Despite the comprehensive list of apps offering the content, crucial features found on rival platforms like JustWatch are notably absent. The feature fails to distinguish between free streaming options and paid rentals or purchases. Additionally, it neglects to provide subscription costs or rental/purchase prices.

Using “Avengers: Infinity War” as an example, the feature inaccurately suggests YouTube and Amazon Prime Video as streaming platforms, when in reality, they only offer the movie for rent or purchase. This lack of clarity can lead to confusion among users seeking free streaming options.

Furthermore, clicking on these links does not direct users to the specific listing pages on the respective platforms, adding to the overall user experience frustration.

Amazon Prime Video provides a convoluted process with a “How do I watch this?” button that redirects users to their Amazon account via email, creating unnecessary steps. Similarly, YouTube’s link leads to a trailer that may not be accessible in certain regions.

In another search for the film “Micky 17,” exclusive to Sky customers and Now subscribers, the feature displayed the Now option below a collapsible ‘Show more’ section. Clicking on the Now link only directed users to the app’s homepage rather than the specific access point for “Micky 17,” indicating a need for improved functionality.

While the concept behind the ‘Where to watch’ feature is promising, Google’s execution lacks thorough link verification. The feature overlooks prioritizing apps with free content for subscribers and omits pricing details, hindering users’ ability to determine their streaming options easily.

For most users seeking to identify available content for streaming, the current iteration of ‘Where to watch’ falls short in providing clear and comprehensive information. With potential refinements in the future, users may find the feature more beneficial, but for now, alternative platforms may offer a more reliable experience.

Image credit: Hannah Cowton-Barnes / Foundry