Incentifi Secures €174k Pre-Seed Funding to Launch Workplace Wellness Rewards Program

Incentifi Secures €174k in Pre-Seed Funding for Well-Being Focused Workplace Rewards Platform

Incentifi, a startup based in London that focuses on workplace rewards with a well-being approach, has successfully secured €174k (£150k) in phase one pre-seed funding. The company is gearing up to launch its platform with businesses across the UK. Additionally, Incentifi has appointed James Hardy as an investor and strategic advisor.

The main goal of Incentifi is to address the increasing costs associated with poor health and employee well-being. The company is currently developing a rewards platform that encourages healthier behavior by offering real-world value incentives. Incentifi aims to tackle the estimated £150 billion annual cost to the UK economy attributed to poor health, absenteeism, and decreased productivity.

James Hardy, known for his experience in scaling high-growth consumer businesses, has joined Incentifi as an investor and strategic advisor. He has previously held senior finance roles at Deliveroo and currently serves as the Co-founder and COO of Bioniq, which has successfully scaled through Series B funding with support from Cristiano Ronaldo.

James Hardy expressed his excitement about joining Incentifi, highlighting the strength of the team and the clarity of the company’s model. He emphasized the importance of aligning well-being with business objectives, drawing from his experience at Bioniq. Hardy believes that Incentifi’s approach achieves this alignment effectively and looks forward to the journey ahead.

The pre-seed funding will be instrumental in supporting a pilot program involving several businesses across various sectors. Specsavers branches are among the businesses already engaged, exploring how incentivizing movement and healthier habits can enhance staff well-being while offering practical lifestyle benefits, such as cost savings on holidays.

With the successful completion of its phase one funding round, Incentifi is now gearing up for a £500,000 funding raise, with SEIS assurance in place. This upcoming phase will coincide with a closed pilot and soft launch, focusing on learning, iteration, and gathering feedback from employers.

Paul Kelbie, Co-founder of Incentifi, emphasized the company’s mission of incentivizing healthier choices through appealing rewards. He noted that the funding and James Hardy’s involvement validate both the mission and the business model. The focus moving forward will be on learning from the pilot program to understand how well-being incentives can support healthier and happier teams in a sustainable manner.

In response to the increasing levels of stress, absenteeism, and presenteeism in the UK workforce, Incentifi positions its platform as a solution to align individual well-being with measurable commercial outcomes. By rewarding everyday activities like steps, exercise, and workouts with meaningful lifestyle benefits, the company aims to encourage employees to lead more active, healthier lifestyles and support more productive teams.