Introducing the Luxury and Elegance of Toyota’s Century: A Rolls-Royce Competitor Down Under

Toyota’s Century Brand Could Soon Arrive in Australia

Toyota’s luxurious Century brand may soon be making its debut in the Australian market. This possibility arose after an emotional unveiling of the latest Century concept at the Japan Mobility Show by chairman Akio Toyoda.

Last month, Toyota announced its plans to expand the Century brand globally, positioning it as a direct competitor to luxury car manufacturers like Rolls-Royce, above its existing premium division, Lexus.

The Century brand has a rich history dating back to 1967 when the first luxury sedan was produced. Named to honor the birth year of Toyota’s founder, Sakichi Toyoda, the Century has been a preferred choice for presidents and VIPs for decades.

In 2023, an SUV model was introduced, followed by a stunning coupe concept showcased in Tokyo by Akio Toyoda, the great-grandson of Sakichi.

CarExpert can help you save money on your new car purchase. Click here to find the best deals.

During a press briefing in Japan attended by CarExpert, Lexus Australia CEO John Pappas expressed the significance of the Century brand to the Toyoda family. He emphasized the emotional connection that Akio Toyoda showed towards the brand’s history.

Pappas also mentioned the need for a rational approach in considering the introduction of Century in Australia. While there is no concrete plan yet, discussions are ongoing to evaluate the brand’s potential in the Australian market alongside Lexus.

Century vehicles are renowned for their handcrafted excellence and exclusivity, with each car being custom-made to perfection. This attention to detail and luxury positioning sets the Century brand apart in the automotive industry.

Toyota Australia’s vice president of sales and marketing, Sean Hanley, expressed optimism about the potential success of Century in Australia. He acknowledged the brand’s positioning above the Toyota range, making it an attractive choice for discerning buyers.

The introduction of Century in Australia is still in the early stages of discussion, with no definitive timeline provided. The decision-making process involves thorough evaluation and collaboration with the headquarters in Japan.

While the specifics of Century’s distribution in Australia are yet to be determined, the brand’s unique characteristics and heritage make it a compelling addition to the market.

Stay tuned for more updates on the potential arrival of Toyota’s prestigious Century brand in Australia.

MORE: Discover the latest models in the Toyota showroom
MORE: Explore the luxurious offerings in the Lexus showroom

Transform the following sentence into active voice:

“The cookies were baked by Mary.”

Mary baked the cookies.