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Legal Battle: Autodesk vs. Google’s Flow AI Videomaker Trademark

Published

6 hours ago

February 12, 2026

Autodesk is suing Google over the name of its Flow AI videomaker

Autodesk Sues Google Over Alleged Trademark Infringement

Autodesk, a renowned company recognized for its array of 3D design software, has taken legal action against Google regarding claims of trademark infringement concerning its “Flow” trademark, as per a report by Reuters. The lawsuit, which was recently filed in a California court, asserts that Google’s AI video generator named Flow may cause confusion among customers with Autodesk’s own AI-driven filmmaking tools operating under the “Flow” brand.

Introduction of Autodesk’s Flow Platform

Autodesk initially unveiled Flow in 2022 as a cloud-based platform tailored for filmmakers and various other creators. Subsequently, it has launched multiple products under the Flow series, such as Flow Studio, which leverages AI to convert live-action footage into 3D environments.

Conflict Arises Post Google’s Flow App Launch

Following Google’s introduction of its AI-powered Flow application in May 2025, Autodesk claims to have requested the tech giant to discontinue the use of the “Flow” name. Allegedly, Google responded by indicating that it would market the product as “Google Flow” instead of solely “Flow.”

Allegations of Misrepresentation by Google

Autodesk contends that Google provided misleading information about its intentions concerning the usage of the “Flow” brand. The company asserts that Google initiated a trademark application in the Kingdom of Tonga, a location where applications are not typically accessible to the public, before seeking registration for the standalone “Flow” name in the US, citing the Tonga application as justification.

Confusion Surrounding Flow Products

Autodesk claims that instances of confusion between its Flow offerings and Google’s Flow app have already transpired. The company alleges that individuals on social media, in magazines, and among Google Flow users have mistakenly referred to Google’s product as ‘Flow Studio.’

Legal Action and Request for Relief

In response to these concerns, Autodesk is seeking court intervention to prevent Google from utilizing the Flow trademark. Additionally, the company is pursuing unspecified damages linked to the purported infringement. At the time of reporting, Google had not issued a response to the request for comment.