When deciding on which color device to purchase this Black Friday, it’s important to note that your choice could impact the amount of money you save. While many deals may apply regardless of color, there is a noticeable trend this year that could lead to even greater discounts. In previous years, black phones have often been priced lower than their more colorful counterparts, and this trend may extend to tablets, smartwatches, and other devices.

An example of this was seen on Amazon during Black Friday 2024, where the black Pixel 8 was nearly £60 cheaper than the Rose and Hazel color options. Despite being an Amazon Resale item, the phone was in ‘Like new’ condition, came in its original packaging, and included a statutory legal warranty.

Many brand-new phones were also available at lower prices when opting for the black variant. For instance, the black Pixel 8a was £15 cheaper than other colors, and Xiaomi’s Redmi A3 in Midnight Black was priced 90p lower than Star Blue and almost £20 less than Forest Green.

There are other devices that are also priced lower in black, and this trend is primarily noticed on Amazon. While it may not be as prevalent in 2025, the Google Pixel 9a is slightly cheaper in black compared to other colors on Amazon.

Whether this difference in pricing is a Black Friday coincidence or a deliberate strategy – with black models typically selling better – it’s advisable to compare prices across different color options before making a purchase. Remember, you can always add a colorful case to personalize your device.

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