Revolutionizing Amazon Delivery: GM’s BrightDrop Electric Vans Transforming the Industry

Amazon Utilizes BrightDrop Electric Vans for Deliveries in Seattle

White electric delivery vans, identified as General Motors’ BrightDrop vans, have been sighted in Seattle delivering Amazon packages. GeekWire recently had a close encounter with one of these vans in the Ballard neighborhood, providing insights into both the exterior and interior of the vehicle.

These vans are being utilized by Independent Delivery Service Partners (DSP) who deliver packages under Amazon Prime branding. DSPs have the option to access BrightDrop vehicles through rentals or other means as part of their delivery operations, according to Amazon.

Reports indicate that Amazon is conducting tests on a small fleet of BrightDrop vans, with the tech giant acquiring a limited number of these vehicles in 2023. The pilot program aims to explore additional electric vehicle (EV) options for Amazon’s delivery fleet, which currently includes vans manufactured by Rivian.

Amazon’s commitment to introducing 100,000 electric delivery vehicles on the roads by 2030 is driving these innovative initiatives. The company embarked on the deployment of electric Rivian vans in the summer of 2022 as part of its Climate Pledge to achieve net-zero carbon emissions globally by 2040.

The introduction of these white BrightDrop vans marks a departure from the traditional blue Amazon-branded fleet, known for featuring the Prime logo and catchy slogans on their exteriors.

GeekWire’s interaction with a DSP driver revealed positive feedback on driving the BrightDrop van, highlighting features like a large center “infotainment” display for music streaming. Unlike traditional vans, the BrightDrop van lacked shelving in the back, with packages arranged on the floor. Additionally, the driver noted the absence of an AI-equipped Amazon safety camera in the front cab, a feature he appreciated.

Update: This story has been updated to reflect that the vans are not part of Amazon’s test.

For more images of the BrightDrop van in Seattle, check out the gallery below: