Revolutionizing Firefly: Adobe Foundry’s New Vision for Your Brand

Adobe has introduced a new service called Adobe AI Foundry to cater to enterprise teams. This service aims to customize models based on its flagship AI model, Firefly, to meet the specific needs of clients. The Foundry models are designed to understand multiple concepts, making them more versatile compared to custom Firefly models that focus on a single concept. Additionally, these models are multimodal, allowing for a wider range of applications beyond just images.

By using Firefly as its base, Adobe AI Foundry will create models tailored to a company’s brand tone, image and video style, products, services, and intellectual property. These models will generate content based on the provided information for various purposes as required by the company. The idea for AI Foundry stemmed from the demand for more sophisticated custom versions of Firefly from enterprise customers. To address the complexity of enterprise needs, Adobe will handle the rearchitecting and retraining process instead of leaving it to the customers.

The deployment of Foundry models will be carried out through Adobe’s API solution, Firefly Services. This approach is likened to an advisory service, as Adobe teams will collaborate directly with enterprise customers to retrain the model. Hannah Elsakr, Vice President of GenAI New Business Ventures at Adobe, describes Foundry as a deep tuning method, which involves reopening and retraining the base Firefly models to incorporate enterprise-specific data and preferences. This deep tuning process aims to enhance the model’s capabilities beyond simple fine-tuning.

Part of the training pipeline involves Adobe’s teams working closely with companies to identify and ingest the necessary data securely. This data is then tagged and fed to the base model before undergoing a pre-training model run. Foundry versions of Firefly are expected to be more expansive due to the additional data provided by companies.

Early adopters of Adobe AI Foundry include Home Depot and Walt Disney Imagineering. These companies have recognized the potential of AI Foundry in enhancing customer experience and streamlining creative workflows. The customization offered by Foundry is crucial for enterprises looking to fine-tune large language models to align with their specific needs and data.

In conclusion, Adobe AI Foundry represents a significant step forward in providing tailored AI solutions for enterprise customers. The service offers deep tuning capabilities to create models that are customized to meet the unique requirements of each company. With the increasing demand for AI customization in the business world, Foundry aims to provide a comprehensive solution that goes beyond traditional fine-tuning methods.