Samsung Galaxy A37: What to Expect – Release Date, Price & Specs Rumours

The mid-range smartphone market is fiercely competitive, with numerous options available and many companies vying for consumer attention with promises of great value phones.

The Samsung Galaxy A36 faced challenges upon its release, but there is optimism that its successor, the Samsung Galaxy A37, could redeem the company’s reputation in the affordable mid-range handset segment. Here’s what we know about the upcoming Samsung Galaxy A37 so far.

We have covered various aspects, including the expected launch date, pricing, design, and specifications. This information is based on rumors, analysis of previous models, and industry insights.

When can we expect the Samsung Galaxy A37 to be launched?

As of now (December), Samsung has not officially announced the Galaxy A37, which aligns with expectations for a 2026 launch for this mid-range device.

For the past three iterations of phones in the A30 series, they have all been launched in March shortly after being unveiled in the same month, indicating a high likelihood of the Galaxy A37 being launched in March 2026.

This schedule fits well within Samsung’s overall release strategy, providing a gap after the flagship Galaxy S range is refreshed in January.

While there were rumors of a potential delay for the Galaxy S26 range until March 2026, these have subsided, suggesting that the A37 will follow Samsung’s usual timeline.

It is confirmed that the phone will also be released in the US, a departure from previous Galaxy A range models.

Jon Mundy / Foundry

For historical context, here are the release dates for previous phones in the A30 series:

• Samsung Galaxy A36 – March 2025
• Samsung Galaxy A35 – March 2024
• Samsung Galaxy A34 – March 2023
• Samsung Galaxy A33 – April 2022
• Samsung Galaxy A32 – January 2021
• Samsung Galaxy A31 – April 2020
• Samsung Galaxy A30 – March 2019

Source: Akhilesh Kumar

What will be the price of the Samsung Galaxy A37?

Amid the ongoing cost-of-living crisis affecting global markets, it is challenging to predict with certainty whether the price of the Galaxy A37 will remain the same as its predecessor.

If the price does remain unchanged, the Galaxy A37 is likely to have a starting price of £399/$399, positioning it as a more affordable option compared to top mid-range smartphones like the Google Pixel 9a and upcoming Pixel 10a, as well as Xiaomi devices.

However, Samsung’s A30 range phones have seen fluctuating prices in the past, making it unpredictable from year to year. Notably, the Galaxy A36 experienced a significant price increase from £339 to £399, indicating that another substantial jump is unlikely in the near future.

Jon Mundy / Foundry

Furthermore, at £399, the Galaxy A36 is already positioned at the edge of affordability within the mid-range segment. If the A37 surpasses this price point, consumers may consider other options with a £499 price tag, such as the Pixel 9a, especially considering occasional sales events where pricier phones like the Galaxy S25 FE drop to £499.

To provide a historical perspective on the pricing of the Galaxy A30 series, here are the previous prices:

• Samsung Galaxy A36 – £399/$399.99
• Samsung Galaxy A35 – £339/$399.99
• Samsung Galaxy A34 – £349
• Samsung Galaxy A33 – £329
• Samsung Galaxy A32 – £249/$279.99

What specifications and features can we expect from the Samsung Galaxy A37?

A more powerful mid-range processor

While many Samsung phones typically have their entire feature set leaked before launch, there is limited information available about the Galaxy A37 at this time. The primary detail we have revolves around the phone’s chipset.

Following its appearance on Geekbench, it appears that the Galaxy A37 will be equipped with the Exynos 1480 CPU, the same chipset previously used in the Samsung Galaxy A55.

Based on our experience with the A55, this upgrade is expected to deliver improved performance compared to the Snapdragon 6 Gen 3 present in its predecessor. Addressing the performance issues of the A36, this enhancement should allow the A37 to stand out in its category.

Source: Abhishek Yadav via X

What we hope for: a more robust build

While additional upgrades for the Galaxy A37 remain unknown, one crucial aspect that requires attention is its build quality. With an all-plastic construction, the A36 lacks the robustness of the Galaxy A56, which boasts a metal frame and a more premium feel compared to other mid-range smartphones in the same price range.

Given that competitors like the Honor 400 and OnePlus Nord 5 have surpassed Samsung in camera capabilities and charging speeds, Samsung needs to differentiate itself by offering a sturdier build and potentially more attractive color options. If the Galaxy A17 5G and Galaxy Tab A11 are any indication, Samsung may opt to maintain a similar design to the A36.

These are the current details available on the Samsung Galaxy A37. Stay tuned to this page for the latest rumors and updates as they emerge.