The Decision: Why Siri Opted for Google Instead of OpenAI

Apple and Google have recently announced a groundbreaking deal to enhance Siri’s capabilities using Google’s Gemini AI. This collaboration involves running Gemini models on Apple’s Private Cloud Compute servers, ensuring user privacy and personalized experiences.

A recent report sheds light on the details of this billion-dollar deal and why Apple did not partner with OpenAI, a leading AI provider.

The Billion-Dollar Collaboration

Experts estimate that Apple will invest approximately $1 billion annually in this partnership. The Financial Times confirms this, stating that Apple is expected to pay Google billions over the contract’s duration for cloud computing services.

Despite the hefty price tag, Apple can easily afford this expense, considering the substantial amount Google pays annually to remain the default search engine on Apple devices.

Additionally, the report reveals that OpenAI deliberately chose not to collaborate with Apple, opting to focus on developing its own AI technology.

Why OpenAI Missed Out

While Apple reportedly considered OpenAI and other providers before finalizing the deal with Google, the specifics of their discussions remain confidential.

Apple’s decision to partner with Google was influenced by the latter’s advancements in AI model performance, surpassing OpenAI’s capabilities.

Implications for ChatGPT

Analysts speculate that Apple’s collaboration with Google could impact the future of ChatGPT integration with Siri. With Siri powered by Gemini AI, the need for ChatGPT’s assistance may diminish.

Although ChatGPT currently serves as a backup for Siri, its role may diminish as Gemini AI takes center stage. Apple is likely to prioritize its partnership with Google over maintaining ties with OpenAI.

The Influence of Jony Ive

Analysts believe Apple’s decision to partner with Google was partly influenced by OpenAI’s potential to develop products that could rival the iPhone in the future.

Former Apple designer Jony Ive’s collaboration with OpenAI raised concerns within Apple, prompting them to seek partnership with Google. This unexpected turn of events underscores the evolving landscape of AI technology and competition among tech giants.