The Upward Trend: Why Everyone is Making the Move

In 2024, the TikTok saga reached a climax when President Joe Biden signed the Protecting Americans From Foreign Adversary Controlled Applications Act (PAFACA). This led to the potential ban of TikTok in the US, prompting its Chinese parent company, ByteDance, to divest its US operations to TikTok USDS Joint Venture, LLC. Despite this transfer of control, issues have arisen, with users experiencing difficulties uploading content related to Immigration and Customs Enforcement (ICE) and the recent ICE shootings in Minneapolis. TikTok has denied censorship allegations, attributing the problems to a data center outage.

Following the TikTok transition, many users have opted to leave the platform in favor of a relatively unknown alternative called UpScrolled. This social media service, launched in June 2025, has seen a surge in popularity, experiencing a significant increase in downloads since the announcement of the TikTok USDS deal. UpScrolled offers a similar interface to mainstream platforms like Instagram and TikTok, allowing users to share text, photos, and short videos. Its core infrastructure is based in Dublin, Ireland, with operations in Australia.

Exploring UpScrolled

UpScrolled distinguishes itself by promoting an environment free from biased algorithms and content suppression. Founded by Issam Hijazi, the platform prioritizes user-driven and chronological feeds, ensuring fair visibility for all posts. Unlike other social media platforms, UpScrolled does not engage in practices like shadowbanning or stealth banning. It upholds community guidelines transparently and does not share user data with third parties for marketing purposes.

UpScrolled’s mission is to provide a space where users can freely express themselves without fear of censorship or algorithm manipulation. The platform’s commitment to authenticity and transparency has resonated with users seeking a more equitable social media experience. If you share these values, consider giving UpScrolled a try and see if its growing popularity endures.