Unleashing the Power of Global Expansion: Insights from Flowwow’s Director Ekaterina Gorbacheva at the EU-Startups Summit 2026

Meet Ekaterina Gorbacheva, Global Expansion Director at Flowwow, Speaking at EU-Startups Summit 2026

We are thrilled to announce that Ekaterina Gorbacheva, the Global Expansion Director at Flowwow, will be joining the esteemed line-up of speakers at the upcoming EU-Startups Summit 2026 in beautiful Malta on May 7-8.

Flowwow, established in 2014, is a renowned global gifting marketplace that has revolutionized the art of gift-giving by connecting over 18,000 local shops with customers in more than 40 countries. The platform offers a seamless experience for customers to explore and send flowers, gifts, and personalized experiences while championing local businesses through its scalable international marketplace model. With a strong presence in diverse markets, Flowwow has successfully integrated localization, technology, and operational excellence into its core strategy.

In her role as Global Expansion Director, Ekaterina Gorbacheva spearheads Flowwow’s international growth initiatives, driving expansion into numerous markets through meticulous localization efforts and data-driven strategies. Her responsibilities include adapting products, enhancing customer support, and streamlining operational processes to cater to the unique cultural nuances and expectations of customers worldwide.

At the EU-Startups Summit, Ekaterina will deliver a compelling session titled “Scaling Customer Experience Across Markets: Culture, Behaviour, and the Role of AI.” She will delve into the complexities of customer experience strategies across different regions, emphasizing the influence of cultural diversity on consumer behavior and expectations. Ekaterina will also shed light on how startups can leverage AI to expand globally while maintaining high standards of quality, empathy, and trust. Attendees can anticipate valuable insights on creating customer-centric products that resonate across borders.

This is a not-to-be-missed opportunity to gain insights from one of Europe’s foremost experts in global marketplace expansion and customer experience. Secure your ticket for the EU-Startups Summit 2026 to engage with industry leaders and stay ahead of the curve!