Startups
Unlock $10K Grants with Verizon Digital Ready: Apply Now to Boost Your Small Business for Free!
They’re back! The Verizon Small Business Digital Ready program is now accepting applications for its latest round of $10,000 grants.
If you are an entrepreneur looking for funding you don’t have to pay back or give up equity in your company for, then take a few minutes to learn about Digital Ready and the grant program.
Verizon is awarding $10,000 to 50 small businesses just like yours. To become eligible to apply, enroll in Digital Ready (for free!), complete two Digital Ready courses or events and complete the application by Dec. 10.
One of the things that makes this particular grant program so interesting is that it’s more than just money. Digital Ready provides tools and information you need to get started and to get rolling with your business that goes beyond just funding. Among other things, there’s a free, personalized learning plan. That includes courses on financing, e-commerce, logistics, social media, marketing, conversion funnels, and more, as well as access to one-on-one coaching, community forums and other incentives.
Many of Digital Ready’s tools and resources, like online courses, are available immediately, on demand. Digital Ready virtual events and community networking gatherings, meanwhile, take place on a regular schedule. (See the October lineup here.) And, as we said, the program is free and easy to join.
Register here to get started.
To learn more about Digital Ready, StartupNation spoke with Brianna Ellison, director of community engagement for Verizon. Ellison elaborates on the work Verizon is doing to help entrepreneurs and on the benefits of the Small Business Digital Ready program, including:
- Access to free digital skills training and resources
- Financial assistance to support digital transformation initiatives
- Opportunities to network with other small business owners and experts
- Access to support from Verizon and its partners
- Access to a carefully curated set of responsible loan options and available grant opportunities. Through Verizon’s Small Business Funding Marketplace, you can see what funding options you may be eligible for and compare terms to determine which financing options may best meet your needs. Once you find a funding option that you’re interested in, connect directly to the lender to apply.
But first you have to register.
As Ellison explains, Verizon is actively partnering with Michigan small businesses to help them succeed in the digital economy, including:
- Verizon has partnered with Grand Valley State University’s Veterans Entrepreneurship Lab to provide grants and support to veteran entrepreneurs.
- Verizon has partnered with the Metro Detroit Black Business Alliance’s Capital Connect Program to help Black-owned businesses access funding and resources.
Below is the full Q&A with Ellison, which StartupNation conducted in September 2022.
- What work is Verizon doing in the Detroit/Michigan community to help small businesses?
Verizon has actively partnered with Michigan small businesses. We are members of numerous chambers of commerce and associations from across the state that work with small businesses (such as the Detroit Regional Chamber, Grand Rapids Chamber, Dearborn Chamber, The Right Place, MI Chamber, Automation Alley, Metro Detroit Black Business Alliance, MI Business Incubator Assoc.). Verizon participates in a number of thought leadership events with these organizations to share expertise and resources with their membership.
In 2021, we extended a grant to Grand Valley State University’s Veterans Entrepreneurship Lab. Veterans and/or military spouses work on their business launch over a three-month period. MVE-Lab equips participants to identify their target customers, network with others, and find the resources they need to launch profitably and successfully. It concludes with a Pitch Showcase awarding at least $25,000 in prize money. Guests include other veteran entrepreneurs, mentors, and experts like attorneys and marketing specialists, including the leader of Verizon’s veteran employee resource group who shared information about Verizon support for small business owners along with his own personal experience as an entrepreneur.
In 2021, we also established a partnership between Verizon’s Pro Bono Program and the Metro Detroit Black Business Alliance’s Capital Connect Program. This program is preparing and connecting Metro Detroit Black-owned businesses to various funding resources to ensure their sustained success. If any of these businesses need further legal assistance or one-on-one support, the Verizon Pro Bono Program team has agreed to work directly with these businesses to identify additional legal services.
Finally, in September, Verizon launched Small Business Digital Ready. This online curriculum is designed to give small businesses the personalized tools to succeed in today’s digital world. The program includes learning modules, expert coaching, peer networking and a marketplace of tools and solutions. The free online resource is available to any small business across Michigan (and nationwide) and will be utilized by Verizon partners such as the Black Business Alliance’s Capital Connect Program.
- What do you mean by “Digital Ready” and why is digital readiness important for small business owners today?
Digital readiness is about making sure businesses have all the tools and resources they need to thrive in today’s economy. The COVID-19 pandemic has imposed unforeseen challenges on entrepreneurs and further accelerated a shift to digital ways of working. More than 75% of small businesses pivoted their operations due to the crisis and more than 50% of SMBs say their online interactions with customers have increased. To stay competitive in the new economic environment, small businesses must be agile and adapt to shifting consumer preferences.
Small business entrepreneurs understand the importance of utilizing digital tools in their day-to-day operations, but find it challenging to implement meaningful digital transformation.
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Verizon Small Business Digital Ready Program: Empowering Metro Detroit and Michigan Entrepreneurs
According to data released by Morning Consult and Verizon in September 2020, a significant number of decision makers expressed their intent to expand their businesses through digital technologies and enhance communication channels. However, more than two-thirds of respondents admitted that transitioning to digital operations posed challenges for their businesses. So, how can we bridge this gap?
The key lies in providing entrepreneurs with easy access to personalized learning and coaching resources, regardless of their location. This will enable them to effectively implement digital strategies and gain the confidence needed to thrive in the post-pandemic future.
Why Choose the Verizon Small Business Digital Ready Program?
Metro Detroit and Michigan are home to a diverse entrepreneurial ecosystem, with a significant number of small businesses owned by entrepreneurs of color. Recognizing the potential and commitment of these businesses, Verizon’s Small Business Digital Ready program aims to equip them with the necessary tools to thrive in the digital economy.
Designed by small businesses, for small businesses, the program features input from industry experts and offers curated content, interactive modules, and coaching events. By leveraging this resource, entrepreneurs in metro Detroit can gain valuable insights and strategies to enhance their digital presence and drive business growth.
Guidance for Small Business Owners
Small business owners are actively seeking assistance in areas such as financing, digital marketing, and operational efficiency. Through the Small Business Digital Ready program, users have access to educational resources, one-on-one mentoring, and group coaching events tailored to their specific needs. The platform connects them with finance and marketing experts, helping them navigate challenges and optimize their online presence.
Community Networking Beyond Digital Platforms
In addition to digital resources, Verizon is committed to fostering community connections on a personal level. By partnering with local organizations and hosting virtual dialogues, the company aims to support small businesses and address their ongoing challenges. These initiatives serve as a foundation for long-term partnerships and collaborative efforts to empower small business owners.
Skills as a Liaison between Verizon and Small Business Owners
As a local liaison, I work to facilitate communication between Verizon and small business owners, advocating for policies that promote digital inclusivity and economic growth. By leveraging relationships and forming coalitions, I strive to address the needs of small businesses and enhance community engagement. Through continuous dialogue and innovation, we aim to create a network that benefits all Michigan communities.
Q&A originally published in September 2022.
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