Unlocking More Freebies: Apple’s Latest Updates for In-App Rewards

Apple has recently unveiled new enhancements for developers that could greatly benefit app users by expanding access to freebies and promotional offers. While most of Apple’s Developer News posts target developers, the impact often extends to end users when developers incorporate these new tools into their apps.

One significant change announced by Apple is the expansion of “offer codes” for developers. This allows developers to provide discounts and free promotions for in-app purchases and subscriptions in more flexible ways. Previously, offer codes were limited to free app downloads and subscription trials, similar to Apple’s own offers for services like Apple Music, TV, and Fitness+.

With the latest announcement, offer codes can now be used for all in-app purchase types, including non-renewing subscriptions, which is a first for the App Store. This means developers can issue offer codes for consumable items like in-game currency and provide discounts on paid content, leading to more creative giveaways, bundles, and loyalty promotions.

One of the most significant changes is the introduction of “no-strings-attached” subscription trials. Developers can offer promo codes for limited-time free or discounted subscriptions that do not auto-renew. This allows users to enjoy a subscription without worrying about surprise charges or having to remember to cancel before the trial ends.

Apple is also making a distinction between “offer” codes and “promo” codes. Promo codes, which have been around since the early days of the App Store, will now be used exclusively for free downloads of paid apps, while offer codes will be the standard way for developers to give away items within their apps.

Developers can start using the new system immediately, but there will be a transition period as Apple moves developers to using offer codes exclusively for in-app purchases. After March 26, 2026, developers will no longer be able to create new promo codes for in-app purchases.

The expanded flexibility in offer codes is expected to encourage more developers to work within the App Store ecosystem and provide legitimate offers that users can trust. This move may also reduce the reliance on off-platform offers from questionable sources.

Overall, the announcement of these new developer enhancements opens up a world of possibilities for app developers. Brands and games can now tie physical promotions to digital rewards, and developers can provide codes that unlock levels or grant bonus items. Expect to see more QR codes, email links, and social media promos that deliver bonuses directly into apps through Apple’s App Store system.