Voxelo’s Video-to-3D Platform Raises €346k in Pre-Seed Funding

Manchester-based Startup Voxelo Raises €346k in Pre-Seed Round for 3D & AI Product Content Studio

A Manchester-based startup, Voxelo, has successfully secured €346k (£300k) in the initial close of its pre-Seed round. The company is set to introduce a faster and more accessible 3D & AI product content studio to the market. The pre-Seed round is still open, with limited allocation available for strategic investors.

Voxelo has garnered support from Andy Gray, former Director at eBay and co-founder of NFT marketplace KnownOrigin. Gray has joined founders Vladimir Mulhem (CEO), Ben McKay (COO), and Roman Bromidge (CTO) to assist the company in its growth phase towards the final close of its pre-Seed round.

“All of this starts from capturing a 3D digital twin with a short video,” said Vladimir Mulhem, CEO of Voxelo. “Our belief is simple: better product content builds buyer confidence – and buyer confidence drives conversion in e-commerce.”

Voxelo’s pre-Seed first close is part of the larger trend of European funding activity in AI- and 3D-driven digital commerce and content technologies in 2025.

In March 2025, Italy-based Covision Media raised €5 million to scale its automated production of reality-grade 3D models and advance AI-powered 3D tools for large product catalogues. London-based SpAItial secured €11.4 million in Seed funding a few months later to develop AI systems capable of understanding and generating complex 3D environments.

Alongside these significant 3D-focused rounds, early-stage investment was also seen in AI tools supporting e-commerce operations. Prague-based DeepScout raised €600k to optimize pricing and assortment decisions for online retailers using AI, while Vienna-based Minimist closed a €350k pre-Seed round to enhance workflows for second-hand sellers through machine learning.

Voxelo’s pre-Seed raise represents a focused investment in 3D and AI-enabled product content for e-commerce teams, contributing to the overall funding in European AI, 3D, and e-commerce startups in 2025.

Co-founder and COO, Ben McKay, emphasized the importance of simplifying product content creation and making it more accessible for e-commerce teams. He highlighted the challenges faced by teams when using AI tools for content creation and emphasized Voxelo’s different approach.

Founded in 2025, Voxelo enables retailers and brands to generate high-quality 3D, AR, product imagery, and lifestyle content from a single uploaded video. The founding team brings over 50 years of combined experience in e-commerce, AI, and creative tech.

At the core of Voxelo’s platform is UG3D (User Generated 3D) – a proprietary technology that transforms a product video into a production-ready digital twin in approximately two hours. This digital twin serves as the basis for a variety of content formats, including ultra-realistic interactive 3D, AR experiences, annotated 3D for product education, and more.

Roman Bromidge, co-founder and CTO of Voxelo, underscored the importance of making advanced 3D technology user-friendly and reliable for e-commerce teams to focus on merchandising and storytelling.

Voxelo aims to revolutionize traditional content production pipelines by offering a single, intuitive, and cost-effective platform for non-technical e-commerce teams to scale content creation across multiple formats. The company has already partnered with early customers such as Cosatto and British Attire and has received support from various organizations.

To celebrate the release of version 2.0, Voxelo is offering 10,000 free credits and inviting individuals to join its AI beta program. Advisor and Investor Andy Gray expressed optimism about the potential of Voxelo’s technology to enhance product experiences in e-commerce.

Transform the following:

Original: The cat is sleeping on the windowsill.

Transformed: The windowsill is being slept on by the cat.