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Google’s Search Results Shuffle to Avoid EU Fines

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Google Search now lets you ask AI Overviews follow-up questions

Google to Modify Search Results Display in Response to EU Antitrust Charges

In a bid to comply with European Union antitrust regulations, Google is set to implement changes in how it presents search results for specific categories. According to Reuters, the tech giant plans to showcase competing services for hotels, flights, restaurants, and transportation higher in the search results hierarchy, rather than giving preference to its own offerings like Google Flights. The rollout will commence in Europe, starting with lodging results and expanding to include flights and other services in the near future.

Addressing Anticompetitive Concerns Through Regulatory Compliance

The proposed update by Google could potentially resolve issues raised by the European Commission regarding antitrust violations under the Digital Markets Act. This legislation aims to curb anticompetitive behaviors among major tech companies such as Google, Apple, and Microsoft. Non-compliance with DMA guidelines may result in hefty fines amounting to up to 10 percent of annual revenue for the offending companies.

Navigating Challenges in Search Result Modifications

Initially resistant to altering search result rankings, Google’s stance shifted in light of regulatory pressure. Oliver Bethell, Google’s head of competition, previously argued against rearranging search results, claiming that such changes led European users to conduct lengthier searches and incur higher costs. However, failure to adapt to DMA requirements could expose Google to substantial financial penalties, potentially reaching billions of dollars.

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