Apple’s Back to School Promo Extended to September 24th, 2026

Apple’s annual Back to School Promotions have undergone some changes this year. The promotion, which usually starts in June, was launched in mid-July and is now extended until September 24, 2026. This gives qualifying buyers more time to purchase a new MacBook or iPad for the upcoming school year.

The qualifying products for the promotion include MacBook Pro, MacBook Air, iPad Pro, and iPad Air. Any configuration of these models is eligible for the promotion. However, more affordable products like the iPad, iPad mini, and MacBook Neo are not included.

While educational pricing is available year-round for these products, the Back to School Promotion offers a bonus to buyers. This year, Apple is offering Apple Gift Cards instead of free accessories. Students can receive a $150 Apple Gift Card with the purchase of a MacBook Pro, or a $100 Apple Gift Card with the purchase of a MacBook Air, iPad Pro, or iPad Air.

These gift cards can be used for any Apple product or digital content, including apps, books, and music. They can also be used for digital subscriptions from Apple or third-party apps.

To qualify for the promotion, buyers must be employees or students of educational institutions, or parents purchasing on behalf of a student. The promotion is limited to one gift card per Mac or iPad, but students purchasing both can receive a gift card for each.

While Apple’s gift card promotions are the closest to a sale that the company offers, other retailers may still offer discounts. It is recommended to shop around for the best deals.

For those looking for even more savings, Apple’s Certified Refurbished store offers products in like-new condition with the same warranty as new devices. Refurbished products are not eligible for the Back to School Promotion, but they can offer significant savings compared to new devices.