Cars

GWM Launches Aggressive New Model Offensive in Pursuit of Top-Five Sales Spot

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2 hours ago

July 3, 2026

GWM details new model offensive as it targets top-five sales spot

GWM Australia has ambitious plans to become a top-five brand in Australia by the end of 2027, and it’s gearing up to launch nine new models before the end of 2026 to help it achieve that goal.

The lineup of incoming models comprises new nameplates, facelifts to existing models, several new powertrains, and even a new brand, all of which, according to GWM Australia, result from its unlimited access to GWM’s entire global vehicle portfolio.

“Australia is now one of GWM Group’s top three strategic international markets. As such, we’ll continue investing our best products, technologies and resources into the [Australia and New Zealand] region,” GWM Australia managing director Andrew Gao said in a press release.

“We’re only at the beginning of our journey in Australia, and we truly believe the best is yet to come,” he added, despite GWM being the longest-standing Chinese brand in Australia. It launched locally in 2009.

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GWM Introduces Wey Brand to Australian Market

Wey, a luxury brand, is set to join Haval, Tank, Cannon, and Ora under the GWM umbrella in Australia. This move is aimed at catering to buyers looking for premium appointments, exceptional comfort, and intelligent innovation.

Wey V9X

GWM’s decision to introduce Wey to the Australian market is part of its premium vehicle strategy, expanding into the large SUV and MPV segments. While specific Wey models for Australia are yet to be confirmed, the Chinese lineup focuses on PHEV SUVs and people movers. The recently unveiled full-size V9X SUV is expected to offer hybrid, PHEV, and electric powertrains.

In addition, GWM Australia plans to introduce the new V8 engine in 2027, along with diesel-hybrid and diesel PHEV powertrains. The company will also continue its local tuning efforts led by Rob Trubiani.

GWM Australia COO John Kett emphasized the importance of offering a range of technologies to cater to different customer preferences. He stated, “Our role is to give customers the freedom to choose the solution that best fits their lives, whether that’s petrol, diesel, hybrid, plug-in hybrid, or electric.”

Kett further added, “By the end of 2026, we’ll have one of the market’s most comprehensive portfolios, offering more models, more technologies, and more powertrain choices than ever before. We’re incredibly excited about what’s ahead.”

MORE: Explore the GWM showroom

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