A preliminary investigation by the European Commission has concluded that Meta, the parent company of Instagram and Facebook, is in breach of the EU’s Digital Services Act (DSA). The investigation focused on the “addictive” design of the two social media platforms, with Meta facing the possibility of redesigning the apps and a fine of up to $12 billion.

The European Commission pointed out that Meta failed to adequately assess the risks of the addictive design on the physical and mental wellbeing of users, especially minors and vulnerable adults. Features such as personalized recommendations, autoplay, and infinite scroll were highlighted as factors that contribute to users’ urge to keep scrolling and enter a state of “autopilot mode.”

The report also criticized the tools provided by Meta to help users limit their usage. Time management tools were deemed easily dismissible, parental controls were considered difficult to implement effectively, and Meta’s mental health awareness measures were seen as insufficient to mitigate risks.

In response to the findings, the European Commission suggested that Meta may have to redesign both Facebook and Instagram. Recommendations included disabling autoplay and infinite scroll by default, introducing effective screentime breaks, and making the recommendation algorithm less focused on user engagement.

Meta will have the opportunity to defend itself against the allegations, but if the Commission’s decision stands, the company could face a noncompliance fine of up to 6% of its worldwide annual turnover, potentially amounting to $12 billion based on its 2025 revenue of $200.97 billion.

The EU is considering a blocwide ban on social media for users under 16, with a report on the matter expected soon. In the US, Meta is facing a trial over allegations that its apps are intentionally addictive, with potential penalties reaching up to $1.4 trillion.

Henna Virkkunen, the Commission’s tech policy chief, emphasized the importance of prioritizing the physical and mental health of users on social media platforms. She highlighted the significance of the Digital Services Act in holding platforms accountable for the design and effects of their services, reaffirming the EU’s commitment to enforcing legislation to protect Europeans.