Storabble Makes Waves in Europe: Acquires On-Storage to Dominate Storage Market

storabble Acquires on-storage: A Strategic Move in the European Storage Market

St. Gallen-based storage marketplace storabble has recently made a significant move by acquiring the key assets of Düsseldorf-based mobile storage provider on-storage. This marks storabble’s first acquisition and includes the acquisition of on-storage’s technology platform, logistics management systems, and brand assets. While the financial details of the transaction were not disclosed, it is evident that this acquisition holds strategic importance for storabble.

Founder and CEO of storabble, Oliver Meyer, expressed his excitement about the acquisition, stating, “Our goal has always been to create the one place people go when they need storage, whether that’s renting a room from one of our 4,000+ partner locations or booking a pick-up-and-delivery solution. This acquisition gives us the technical backbone to make that vision real across all of Europe.”

storabble, founded in 2023 by Oliver Meyer and Sandro Kalbermatter, initially started as a project in an entrepreneurship course at the University of St. Gallen. The duo launched a comparison platform that aggregated every type of storage, from self-storage boxes to garage units to full warehouses, onto a single searchable map.

The Swiss startup has gained recognition by winning investment on Die Höhle der Löwen Schweiz (Switzerland’s Shark Tank) and earning Oliver Meyer a spot on Forbes 30 Under 30 list.

Regarding the acquisition, Meyer added, “When we walked out of that TV studio three years ago, people saw a young team with a big idea. Now we’re making acquisitions and building infrastructure that will serve millions of Europeans looking for storage. Every step of this journey has validated our thesis: storage is a massive, fragmented market that is ready for a platform.”

It is clarified that storabble is not venturing into the moving business with this acquisition, but rather focusing on technology and brand consolidation.

on-storage, founded by Melvin Steele, is a mobile storage startup that developed proprietary logistics-management technology for valet storage services. The company’s logistics orchestration software, digital inventory management tools, and last-mile coordination systems caught the attention of storabble, which identified value in the underlying technology.

Instead of developing logistics infrastructure internally, storabble opted to acquire existing technology and operational capabilities from on-storage. This move is aimed at deploying these capabilities as a service layer for third-party providers operating transport and storage infrastructure.

Melvin Steele, co-founder of on-storage, expressed his satisfaction with the acquisition, stating, “storabble is the right home for what we built. Their vision for a centralized, transparent marketplace is the future of this industry. I am proud that our technology will contribute to their rapid scaling across Europe.”

storabble emphasized the fragmented nature of Europe’s self-storage market and highlighted the need for a unified digital layer to streamline the consumer experience. The company aims to become the aggregation layer that simplifies storage options for consumers.

The acquisition of on-storage’s logistics technology is seen as a strategic move to cater to Europe’s fastest-growing storage segment: pick-up and delivery services. Currently, storabble’s platform lists 42,000+ storage rooms across 4,100+ locations in Switzerland, Germany, and Austria.

With investments totaling €336.9k (CHF 335k), including a deal with Swiss e-commerce pioneer Roland Brack, storabble is set to integrate on-storage’s logistics technology and onboard mobile storage providers across Germany and Austria. The company also has plans for further European expansion, with the Netherlands and France on the near-term roadmap, aiming to be live in 10+ European countries by 2028.