Unveiling the Future: BMW ALPINA Vision at Villa d’Este 2026

BMW ALPINA to Unveil Vision BMW ALPINA at Concorso d’Eleganza Villa d’Este

On May 15, BMW ALPINA will introduce the Vision BMW ALPINA at Concorso d’Eleganza Villa d’Este, marking its debut as a BMW Group sub-brand. The teaser image suggests a unique gran coupe body style with distinctive front and rear lighting designs. The project is said to involve Max Missoni, a designer, and Alex Innes, a former Rolls-Royce Coachbuild designer.

The First Vehicle from BMW ALPINA as a Full Sub-Brand

The Vision BMW ALPINA will be the first vehicle launched since BMW ALPINA became a full BMW Group sub-brand. The teaser email hints at a bespoke gran coupe body style with distinct lighting signatures and proportions similar to the 8 Series. The silhouette reveals a sleek, fastback design that sets it apart from current BMW models.

Insights into the Design

Despite the deliberately low-resolution teaser image, the Vision BMW ALPINA showcases a stunning design according to those who have seen it. The front and rear light signatures are unique and not borrowed from any existing BMW models, hinting at a truly original vehicle that stands out among the competition at Villa d’Este.

The Creative Minds Behind the Project

Max Missoni, head of Middle, Luxury Class, and ALPINA design at BMW, leads the design of the Vision BMW ALPINA. This project marks his public debut, showcasing his vision for the brand. Additionally, Alex Innes, known for his work at Rolls-Royce Coachbuild, brings his expertise to the ALPINA team, adding a unique touch to the project.

A Blend of Refinement, Performance, and Comfort

Described as a blend of refinement, performance, and comfort, the Vision BMW ALPINA aims to uphold ALPINA’s legacy of handcrafted luxury and high-performance engineering. The transition to being a BMW Group sub-brand raises questions about whether the traditional ALPINA formula will remain under Munich’s ownership.

The Road to Villa d’Este

Choosing Concorso d’Eleganza Villa d’Este as the venue for the Vision BMW ALPINA’s debut signifies a focus on aesthetics and design excellence over technical specifications. This signals a commitment to showcasing the car’s beauty and elegance before anything else. Stay tuned for full coverage on May 15 to witness this exceptional creation.