Cars
Electric Excitement: Ferrari Luce Makes Canadian Debut
The Ferrari Luce EV Makes Its Canadian Debut
Recently, the Ferrari Luce EV made its much-anticipated Canadian debut, allowing Ferrari Quebec clients to witness the new electric vehicle in person for the first time since its global unveiling.
The showcased example in Canada exuded elegance with its matte grey finish complemented by gloss-black accents. The black alloy wheels added a touch of sophistication, giving the electric Ferrari a refined and understated look.
It is estimated that the Ferrari Luce will be priced at approximately CAD 800,000 ($578,000) in Canada, positioning it as a high-end luxury electric vehicle in the market. More units of the Ferrari Luce are anticipated to arrive in the country in the near future.
The Canadian debut follows a remarkable milestone for the Ferrari Luce, as the very first production model was auctioned during Monterey Car Week the previous month, fetching an astounding $40 million.

The winning bidder of the inaugural Ferrari Luce was Dr. Herbert “Herbie” Wertheim, a prominent billionaire entrepreneur, inventor, and philanthropist, adding to the prestige and exclusivity of the model.
For more updates and exclusive content, follow @canadiancarregistry on Instagram.
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