Apple’s iPhone Strategy Unveiled: iPhone 18 Pro Launches Without Regular iPhone 18

In a surprising move, Apple has broken tradition by unveiling the iPhone 18 Pro without its regular counterpart. Instead, the company introduced the all-new iPhone Duo, leaving consumers eagerly awaiting the release of the iPhone 18.

While the iPhone 18 is still in development, it is expected to debut alongside the iPhone 18e early next year, providing users with more options in the iPhone lineup.

The upcoming iPhone 18 launch is highly anticipated, with many curious to see how it will perform following the success of the iPhone 18 Pro. Will the absence of the regular iPhone 18 dampen the excitement, or will it shine as the main attraction?

Recent indications suggest that Apple is betting on the latter scenario.

Expectations for iPhone 18

According to reports from Weibo tipster Digital Focus, iPhone 18 production is set to begin in late November, coinciding with the launch of the more affordable iPhone 18e model. Interestingly, there will be no ‘Plus’ model this time around.

What’s even more intriguing is the claim that Apple is ramping up production significantly, hinting at high demand for the upcoming iPhone 18.