Cars

Revolutionizing the Australian Off-Road Market: Jetour T1 and T2 Lead the Way, with G700 and F700 on the Horizon

Published

3 hours ago

May 1, 2026

Jetour T1, T2 launching in Australia in early 2027, burly G700 off-roader and F700 ute to follow

Another new brand from China is heading to Australia in 2027, and this one could cause headaches for some established legacy brands.

Jetour, a brand that’s part of the wider Chery group, is coming to Australia with a range of SUVs and a dual-cab ute, and that’ll just be the start for the adventure-focused brand.

President of Jetour International, Ke Chuandeng, told media in China that the company sees Australia as a “dream market” because the Jetour brand aligns closely with the local mindset around adventure.

“Australia is one of our dream markets. It is a very large market, with around 1.2 million units in annual market size. We believe our models and products are very suitable for Australia, including the T1, T2, G700, and also the F700 pickup,” he said.

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Expanding into the Australian Market: A Strategic Move for Jetour

Several potential partners who initially considered entering the Australian market independently have expressed their willingness to invest in Jetour showrooms. This development signifies a positive outlook for Jetour’s partnership prospects in Australia.

Jetour is gearing up for a significant marketing campaign under the “Travel+” brand, aligning closely with Australian consumers’ interests. According to Mr. Ke, brand image promotion and marketing efforts will play a crucial role in Jetour’s entry into the Australian market. The target audience in Australia is perceived to have a keen interest in driving recreational vehicles and embracing an outdoor lifestyle.

Preparations are already underway, with plans to deliver cars from China by the end of the year. The official launch in Australia is expected to take place next year, ensuring a seamless entry into the market.

Soueast SUV Lineup

Chery, known for its namesake brand and Omoda Jaecoo, is set to introduce Lepas, iCaur, and Freelander to the Australian market. Additionally, there are rumors of Soueast, recently acquired by Chery, potentially joining forces with Jetour for an Australian launch.

Exciting developments are on the horizon for Jetour, so stay tuned for the latest news and updates on this innovative automotive brand.

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