ALPINA Blue and Green: A Vision of BMW Luxury and Performance

The Vision BMW ALPINA concept showcases the brand’s commitment to its heritage by offering iconic colors like ALPINA Blue and ALPINA Green on the production model. In addition to these historic shades, BMW has introduced a new color inspired by alpine mist for the Vision ALPINA. This early color commitment by Adrian Van Hooydonk, BMW Group Head of Design, highlights the importance of ALPINA’s legacy to the brand.

ALPINA Blue has been a signature color for the brand since the 1970s, adorning models like the B7 Turbo and the B6 2.8. The Vision render of ALPINA Blue maintains the essence of the original shade while adding a modern twist that complements the concept’s design. On the other hand, ALPINA Green, a less common color choice, offers a unique and sophisticated look to the Vision ALPINA, especially when paired with chrome-finish ALPINA wheels.

The Vision BMW ALPINA concept represents the future direction of the brand following BMW’s full acquisition. It will continue to exist as a distinct model line within BMW, embodying the long-distance driving prowess that ALPINA is known for. The concept’s design features traditional ALPINA pinstripe detailing, a hallmark of the brand’s craftsmanship.

A standout element of the Vision ALPINA is the new color inspired by alpine mist, which adds a subtle and elegant touch to the concept. This color reflects ALPINA’s preference for understated luxury and connects with the brand’s heritage in a contemporary way. Customers can also look forward to an ALPINA Individual-type program that allows for unique color choices on future BMW ALPINA models.

In conclusion, the Vision BMW ALPINA concept pays homage to the brand’s iconic colors while introducing a new shade that embodies its legacy and future vision. With a focus on heritage, craftsmanship, and innovation, BMW is set to continue the ALPINA legacy with style and sophistication.

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