Unpacking the Potential Weakness of Alexa Tablets: A Tech Advisor’s Perspective

Introducing the latest Alexa Tablet lineup, featuring three innovative models: the affordable Tablet 8 priced at £199.99/$229.99, the larger Tablet 11 at £289.99/$329.99, and the flagship Tablet 12 Pro retailing at £449.99/$499.99. The premium Tablet 12 Pro boasts a luxurious ‘Nanomatte’ display, setting it apart from the rest while still offering a competitive price compared to iPad Pro and flagship Galaxy Tabs.

The primary selling point of these tablets is Alexa+, Amazon’s enhanced AI assistant now available on Echo smart speakers. Despite its widespread popularity, the integration of Alexa+ might not be the deciding factor for consumers.

Tablet, set a timer

Alexa has held a dominant position in the smart speaker market, primarily known for its mediocre performance as a voice assistant. While suitable for simple tasks like checking the weather or playing music, Alexa often struggles with more complex inquiries, leaving users frustrated.

Alexa+ aims to address these limitations by leveraging advanced large language models (LLMs) to handle intricate queries more effectively. This enhancement should elevate Alexa to the level of other advanced AI assistants like Gemini, ChatGPT, and Claude.

Despite Amazon’s claim that 97% of all Echo devices are Alexa+ compatible, only a small percentage of users are currently utilizing this advanced feature, highlighting a disconnect between potential and actual usage.