Amazon Strikes $120 Million Deal to Livestream the Emmy Awards

The Emmys Find a New Home on Amazon Prime Video

Amazon has secured the rights to host the Emmys for the next six years, marking a significant shift from traditional broadcast television to the streaming platform. The announcement of this groundbreaking deal between the awards show and Amazon has garnered attention for its hefty price tag, with reports indicating that Amazon paid approximately $20-25 million per year, totaling over $120 million for the entire contract duration.

Cris Abrego, chair of the Television Academy, expressed excitement about the transition, emphasizing the opportunity to expand the Emmys’ global reach and strengthen the partnership with Prime Video. The move to Amazon Prime Video will not only provide viewers with access to the prestigious awards show without requiring a subscription, but also enable the Television Academy to further its mission throughout the year.