Mind Reader: How Amazon’s About You Section Predicts Your Shopping Habits

Discover What Amazon Knows About You

Did you know that Amazon gathers data on your shopping habits to provide tailored product suggestions? Many people are aware of this, but what you may not realize is that you can actually view the information Amazon has compiled about you. One user’s recent revelation about Amazon’s assumptions regarding her physical attributes sparked a viral discussion on Threads. It turns out that Amazon had concluded she “has flat buttocks” based on her purchases, prompting other users to share similarly peculiar descriptors assigned to them.

Understanding Your Amazon Profile

While some of these personalized descriptions may seem like playful jabs from Amazon, the majority are quite standard. For instance, my profile indicates that I “maintain active aquarium systems,” “regularly consume coffee,” and “play video games frequently,” all of which are accurate representations of my interests.

How to Access Your Amazon Profile

Curious to see what Amazon has learned about you? You can easily find out by navigating to your account settings. Simply click on your account icon located in the top-right corner of the screen, scroll down to the “Your Account” section, and select “Your Shopping preferences.” From there, scroll further down the page and choose “About You.” Here, you’ll find a detailed list of the information Amazon uses to personalize your shopping experience, which you have the option to modify or remove as desired.