Embracing the Future: How Agentic Work is Revolutionizing the Business Landscape

AI Teammates: The Future of Business Transformation

In a recent keynote at Amazon Web Services re:Invent, Colleen Aubrey, senior vice president of Applied AI Solutions at AWS, made a bold prediction that AI teammates will become essential to every team in the coming years. This shift, she argues, will revolutionize how companies operate and deliver value to their customers.

Aubrey envisions a future where agentic teammates, systems that take responsibility for whole objectives, will play a crucial role in teams, requiring a new approach to management. She emphasizes the transition from single-purpose AI tools to more complex AI systems that require prioritization, delegation, and auditing.

Amazon Connect’s Milestone

During the re:Invent event, Aubrey revealed that AWS’s call center platform, Amazon Connect, has crossed the $1 billion mark in annual revenue. This achievement highlights the platform’s significant growth and the introduction of 29 new capabilities aimed at enhancing customer experiences.

One notable advancement is the Nova Sonic voice interaction technology, which Aubrey describes as nearly indistinguishable from human conversation. Despite its sophistication, she acknowledges areas for improvement, such as spelling accuracy in basic tasks.

The Business Value of AI Investments

When questioned about the return on investment for AI agent deployments, Aubrey acknowledges that companies may struggle to see immediate revenue gains. However, she points out that the true value often lies in eliminating bottlenecks and accelerating processes, leading to long-term benefits.

She advises companies to start their AI journey today, emphasizing the importance of taking proactive steps to stay competitive in an increasingly AI-driven landscape.

Building Trust Through Observability

Aubrey emphasizes the critical role of observability in building trust with AI teammates. Companies must have visibility into how AI systems make decisions to fully leverage their capabilities. By treating AI inspection like human colleague management, organizations can refine workflows and improve performance over time.

Future Product Updates

Aside from Amazon Connect, Aubrey provided insights into other areas of Amazon’s applied AI solutions portfolio. The Just Walk Out technology, which enables cashierless checkout, expanded to over 150 stores in 2025 and is set to grow further in the coming year.

• AWS Supply Chain is undergoing a reset, focusing on agentic decision-making for supply and demand planning.
• In early 2026, a new life sciences product centered on antibody discovery will be launched.
• Further investments in new areas are expected to be announced in early 2026.

As businesses navigate the evolving landscape of AI technologies, embracing agentic teammates and prioritizing observability will be key to unlocking the full potential of AI-driven transformation.