Google’s worst fears haven’t come to pass
In 2025, Google faced the possibility of a challenging year with three major legal battles, increasing competition in the AI market, and adapting to a new US president. The company was at risk of being broken up and forced to sell off parts of its business. However, Google’s fortunes took a turn for the better, setting profit records and establishing itself as an AI success story. So, what changed?
Initially, Google faced significant legal challenges, including being declared a monopoly and the potential forced sale of its Chrome browser. It also had to defend itself in an ad tech antitrust case and against Epic Games. The company was fighting these battles under the scrutiny of a critical President Donald Trump.
Google’s worst fears haven’t come to pass
Despite the challenges, Google managed to avoid the most significant threats. The company convinced the courts to allow it to maintain its current operations in search and advertising. Judge Amit Mehta ruled against the most drastic remedies proposed by the Department of Justice, such as separating Google from Chrome. This decision allowed Google to continue partnerships and payments to secure placement for its products.
Taken together, the remedies are fairly toothless
While Google faced some consequences, such as having to sell a subset of its search data to competitors, the overall impact was minimal. The remedies imposed were considered relatively mild, with limited effects on Google’s operations. The company’s dominance in the search and advertising space remained largely intact.
Looking ahead, Google still faces uncertainties, especially in its ongoing antitrust trial. The company’s success in navigating these challenges in 2025 highlights its resilience and adaptability in the face of legal and competitive pressures.
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