Reface Secures €15.2 Million for User Acquisition Growth

Reface Secures €15.2 Million in Funding from PvX Partners

Reface, a startup based in Kyiv that specializes in developing AI tools for content creation, has successfully secured €15.2 million ($18 million) in non-dilutive user acquisition funding from PvX Partners, a financial services and data intelligence platform based in Singapore.

PvX Partners operates by co-investing in a company’s sales and marketing budget, ultimately receiving a share of the revenue generated by newly acquired users, up to a predetermined cap.

According to Anton Volovyk, who serves as the co-CEO of Reface, the recently acquired capital will be utilized to drive the next phase of growth for the company’s AI-powered consumer apps across various categories such as creativity, wellbeing, and health.

Reface’s Journey and Product Portfolio

Established in 2018, Reface focuses on developing AI-native tools within content creation and lifestyle sectors. The company gained significant attention when Elon Musk shared a face swap featuring the “made with Reflect” watermark on X.com. The Reface app, originally named Doublicat, was officially launched in 2022.

Reface’s product lineup includes:

• Reface: A mobile app enabling users to swap faces in videos and photos, create voice-over content, and generate AI portraits from multiple selfies.
• Revive: A mobile app for instant editing and animation of images, including photos, memes, and art portraits.
• Restyle: An app allowing users to alter the style of images and videos.
• Other products like unboring.ai, Ink AI, Letsy, and Memomet.

Collectively, Reface’s products have been downloaded over 300 million times. The company boasts a user base that includes notable celebrities such as Britney Spears, Dua Lipa, Justin Bieber, and Snoop Dogg. Moreover, Reface has collaborated with renowned brands like BMW, HALO, JBL, Prime Video, Toyota, and Universal.

Support and Recognition

Reface has garnered support from prominent figures and entities, including investment from Andreessen Horowitz, Ilkka Paananen (CEO of Supercell), David Helgason (founder of Unity Technologies), Scooter Braun (managing partner of TQ Ventures), Adam Leber, and Roosh (a Kyiv-based tech company and investment group focused on AI and ML).

In a show of solidarity, Reface launched the Reface Fund in May 2022 to assist Ukrainian citizens and defenders, contributing €424.2k ($500k) towards humanitarian aid.

Conclusion

Reface’s innovative AI tools have not only captured the attention of users worldwide but have also earned the trust and recognition of celebrities and industry giants. With the recent funding injection from PvX Partners, Reface is poised for continued growth and impact in the realm of content creation and beyond.