Apple

Apple’s Continued Growth: iPhone and Mac Sales Thrive Despite RAM Shortages

Published

60 minutes ago

July 31, 2026

A new RCS update could connect iPhone and Android video calls, someday

Apple’s Strong Sales Performance Amid Global Memory Shortage

Apple continues to see growth in its iPhone and Mac sales, despite facing challenges from a global memory shortage affecting device manufacturers worldwide. In the third-quarter earnings report released recently, Apple disclosed a 22% increase in iPhone sales, reaching $54.25 billion, and a 29% surge in Mac sales, totaling $10.35 billion. These impressive figures have propelled Apple’s overall revenue to $109.4 billion.

Anticipated Supply Chain Constraints and Rising Memory Costs

Looking ahead, Apple foresees further supply chain constraints in the upcoming months. During an earnings call, Apple’s CFO, Kevan Parekh, expressed concerns about the expected escalation of supply constraints in the next quarter, affecting the availability of iPhones, Macs, and iPads. Moreover, Apple’s CEO, Tim Cook, cautioned that the company anticipates facing higher memory costs in the near future.

Potential Price Increase for iPhone 18

Although Apple has not yet raised prices for its iPhones, analysts predict a possible $200 price hike for the upcoming iPhone 18 launch this fall. Apple plans to introduce an enhanced Siri AI with the iPhone 18, enabling more personalized interactions such as answering screen-related queries, navigating across apps, and executing tasks like scheduling events.

Introduction of Apple’s New Upgrade Program

In recent news, Apple unveiled a new Upgrade program that allows customers to lease various Apple products including iPhones, iPads, Apple Watches, and Macs for a fixed monthly fee, providing a flexible and cost-effective option for tech enthusiasts.

Revenue Breakdown and Subscriber Growth

Apple reported $30.74 billion in services revenue, encompassing subscriptions like Apple One and Apple TV. During the earnings call, Parekh highlighted that Apple now boasts over 1.5 billion subscribers across its services. Additionally, Apple generated $7.88 billion from wearables and noted a slightly lower-than-expected $6.2 billion in iPad revenue.