Highguard: A Sneak Peek at the Gameplay Overview before Launch Day

Highguard may not have initially caught my attention, as I typically prefer single-player shooters, but the lack of marketing since its announcement has been a notable issue. Despite this, Highguard is set to launch on January 26th and will showcase gameplay on the release day, which is a surprising development.

A recent tweet from the game’s Dwitter account announced the Highguard Launch Showcase on January 26th at 10 am PT, where viewers can expect a detailed look at the game, including gameplay, year one plans, and more. Devolver Digital’s playful response inquiring about the need for a publisher adds a touch of humor to the announcement.

The minimal marketing approach taken by Highguard raises questions about the confidence behind the game’s release strategy. With only one trailer released, it’s unclear whether this decision stems from boldness, assurance, or reliance on the reputation of the developers behind Apex Legends and Titanfall. In a world dominated by established properties, relying solely on developer pedigree may not be enough to guarantee success.

While Highguard boasts talent from renowned games, the gaming industry demands more than just a prestigious background. Releasing a game with limited promotional material can lead to unfavorable comparisons rather than instill confidence in potential players. Ultimately, Highguard will need to prove its worth through gameplay, a challenge it has yet to fully address. Despite the lack of effective PR, the curiosity surrounding the game may attract players due to its free-to-play nature. The true test will come in the following weeks as players experience the game firsthand.