Apple Welcomes Halide Co-Founder Sebastiaan de With to Design Team

In a time when optimism is a rare commodity, the future of Lux and Halide shines brighter than ever. The unveiling of Halide Mark III to the public has been met with overwhelming positivity, surpassing our wildest expectations.

As revealed in today’s announcement, our collaboration with the esteemed team at The Iconfactory on Mark III has been pivotal. Additionally, the partnership with the acclaimed colorist Cullen Kelly has brought a fresh perspective to the new looks featured in Mark III.

A decade ago, the inception of Halide marked the beginning of a journey filled with innovation and dedication. Over the years, I have spearheaded product development, managed the business operations, and delved into coding tasks with fervor. The exception being the dreaded payment screens, a task I loathe. Nevertheless, collaboration has always been at the heart of our design process.

Rest assured, Halide remains a steadfast presence in the tech landscape. Since 2019, this venture has consumed my professional life, and I wouldn’t have it any other way.