YouTube’s AI Deepfake Detection Tool Now Available to All Adult Users

YouTube Expands AI Likeness Detection Program to All Users Over 18

YouTube has announced that it is expanding its AI likeness detection program to include all users over the age of 18. This means that anyone can now have the platform search for potential deepfakes of themselves.

The likeness detection feature works by using a selfie-style scan of a person’s face to scan YouTube for any lookalikes. If a match is found, YouTube will alert the user, who can then request that the content be removed. According to YouTube, the number of removal requests related to this feature has been very small.

The feature was initially tested with content creators before being expanded to government officials, politicians, journalists, and the entertainment industry. The recent expansion to all users over 18 marks a significant shift, as it gives the average person the ability to monitor content on YouTube that may use their likeness. Removal requests are evaluated based on YouTube’s privacy policy, with criteria such as the realism of the content, whether it is labeled as AI-generated, and if the person can be uniquely identified. Exceptions are made for parody or satire, and the tool only covers facial likeness, not other identifying features like voice. Users also have the option to withdraw from the program and have their data deleted by YouTube.

The announcement was made on YouTube’s creator forum, and spokesperson Jack Malon emphasized that there are no specific requirements for who qualifies as a “creator.”

“With this expansion, we’re ensuring that all creators, whether they’ve been on YouTube for years or are just starting out, have access to the same level of protection,” Malon stated in an email.