Unveiling the Luxury ALPINA Coupe: BMW’s Latest Bespoke Creation

The Success of BMW’s Bespoke Cars

BMW’s limited edition Skytop and Speedtop models have proven that the market is willing to pay a premium price of €500,000 for custom-made vehicles adorned with the iconic roundel logo. This success has opened new doors for Adrian Van Hooydonk, the head of BMW Design, who has been striving for decades to bring his visionary concepts to life.

The Impact of the Skytop and Speedtop

The Skytop, a two-seater open-top car with a removable hardtop, and the Speedtop, a unique shooting brake model, have showcased BMW’s willingness to embrace innovation and luxury in their designs. These models, powered by a V8 engine, have set a new standard for exclusivity and craftsmanship in the automotive industry.

The Case for a Grand Tourer

Considering the success of the Skytop and Speedtop, there is a strong argument for BMW to explore the production of a grand tourer coupe. This type of vehicle, positioned in the luxury segment alongside Bentley and Aston Martin, would offer a blend of elegance, performance, and comfort ideal for long-distance travel.

ALPINA: The Perfect Partner

With the acquisition of ALPINA, BMW has a perfect partner to bring a bespoke grand tourer coupe to life. ALPINA’s reputation for refined interiors, comfortable suspensions, and understated design elements make them an ideal choice for this new venture.

Envisioning the Grand Tourer

Imagine a grand tourer coupe with classic design elements, a powerful yet refined twin-turbo V8 engine, and luxurious interior features like premium leather and handcrafted wood trim. This vehicle would embody the essence of sophistication and exclusivity.

The Business Case

Despite the high price point of a bespoke grand tourer coupe, customers who appreciate luxury and exclusivity will find the investment justified. With ALPINA’s brand equity and a limited production run, this new model would fit seamlessly into BMW’s luxury lineup.

The Future of BMW’s Bespoke Cars

While the production of a grand tourer coupe may not happen immediately, the success of the Skytop and Speedtop has paved the way for future innovative designs. BMW’s design team continues to push boundaries and explore new possibilities in the luxury automotive market.