Behind the Delay: The Story of the Fitbit Air Colour

Google’s screenless fitness tracker, which competes with Whoop, is now available for pre-order and is already proving to be popular. In fact, the Obsidian color of the Fitbit Air is already on backorder, so you may have to wait to get your hands on it.

The Fitbit Air is scheduled to be released on May 26th, but those interested in the Obsidian color will face a delay. As of now, stock is expected to be available between June 9th and 11th if purchased from the official UK store.

A similar situation is seen on the US Google store, albeit with a shorter delay currently. However, if you opt for the more vibrant Berry, Fog, or Lavender models, you can get them right away.

It may seem peculiar that the Obsidian colorway, which is just plain black, is in high demand. However, with a screenless device, users may prefer a discreet and inconspicuous design.

If you prefer, you can also purchase from a third-party retailer, but the availability may vary.

For instance, BestBuy in the US seems to have all the bands available on the release day, while Very in the UK has the Obsidian model ready, with the Berry and Lavender models set for delivery on June 12.

Regardless of where you make your purchase, ensure you take advantage of the promotional offers that many retailers are providing, such as a complimentary Active Band and a three-month free trial of the new Google Health Premium subscription.