Fresha’s Magical Makeover: UK Beauty and Wellness Platform Secures €68.9 Million Investment from KKR

Fresha, a revolutionary AI-powered platform based in London, catering to the beauty and wellness industry, has recently secured a substantial primary growth investment of €68.9 million ($80 million) from funds managed by KKR, a prominent global investment firm.

This significant investment has valued Fresha at over €861.9 million ($1 billion) and has brought its total capital raised to a remarkable €245.5 million ($285 million). Notably, Fresha is already a profitable entity and intends to utilize this new funding to expedite its global expansion and to enhance its product offerings through advanced AI innovation.

William Zeqiri, the Founder and CEO of Fresha, expressed his excitement by stating, “Achieving unicorn status is a proud milestone for us, but more importantly, this investment underscores the unwavering trust our partners have in Fresha. With KKR’s extensive experience in scaling technology companies, we are confident in our vision for the future. With KKR’s backing, we aim to further accelerate our global presence and revolutionize the operations of beauty and wellness businesses worldwide through AI technology.”

Established in 2015 by Zeqiri and Nick Miller, Fresha operates as an AI-powered booking platform for the beauty, wellness, and self-care sectors. The company holds a leading market position in the United Kingdom, Australasia, and the GCC, with a rapidly expanding footprint in North America, Continental Europe, and South East Asia.

For consumers, Fresha offers a seamless platform to discover, book, and pay for beauty and wellness services provided by top local professionals. On the other hand, for businesses, Fresha provides an integrated platform that simplifies operations, including appointment management and client engagement.

Nicholas Miller, co-founder and Chief Product Officer of Fresha, emphasized the company’s customer-centric approach by saying, “Since day one, our focus has been on developing software that resonates with beauty and wellness professionals. Our features are shaped by the salon owners, stylists, and spa operators who use our platform. This investment from KKR enables us to enhance our offerings, particularly in AI, to reduce operational complexities and generate additional revenue for our partners.”

Fresha boasts a user base of over 130,000 beauty and wellness businesses worldwide, spanning various verticals such as hair, beauty, barbering, nails, aesthetics, wellness, fitness, and spa. The platform facilitates more than 35 million appointments monthly and generates an annual GMV exceeding $15 billion.

Patrick Devine, a Partner and member of KKR’s Tech Growth team, commended Fresha’s unique platform, which seamlessly integrates software, financial services, and marketplace functionalities with AI technology. Devine expressed confidence in Fresha’s ability to expand globally, meeting the increasing demand for specialized technological solutions in the beauty and wellness industry.

KKR, a renowned global investment firm, specializing in alternative asset management, capital markets, and insurance solutions, is making this investment in Fresha through its Next Generation Technology Growth strategy.

Fresha’s dominance in the market is evidenced by its leading position in the United Kingdom and Ireland, a 45% market share in Australasia, and its expanding presence in continental Europe, North America, Southeast Asia, Africa, and the GCC. As of May 2026, Fresha boasts a revenue run-rate exceeding $140 million, consistent profitability, and a remarkable growth rate of over 60% annually. With an installed base of over 130,000 businesses and 500,000 stylists, Fresha continues to revolutionize the beauty and wellness industry.