In a surprising move, Apple has broken tradition by separating the launch of its flagship iPhone models. The iPhone 18 Pro was unveiled without its regular counterpart, making way for the introduction of the all-new iPhone Duo.

While the iPhone 18 is still in development, it is anticipated to debut alongside the iPhone 18e early next year.

The upcoming iPhone 18 launch is highly anticipated as it steps into the spotlight. With the iPhone 18 Pro already making waves in the market, will the regular iPhone 18 capture consumer attention and excitement, or will it face overshadowing by its Pro counterpart that has been selling exceptionally well?

Early indications suggest that Apple is banking on the latter scenario.

The Anticipated Impact of iPhone 18

According to reports from Weibo tipster Digital Focus, iPhone 18 production is set to kick off at the end of November. The launch of the iPhone 18 is expected to coincide with the introduction of the more affordable iPhone 18e model.

Interestingly, there will be no ‘Plus’ model this time around. What’s more intriguing is the revelation that Apple is gearing up to produce a significant number of units for the iPhone 18 launch.