Apple

Revolutionizing Tradition: Jony Ive’s Redefinition of Ferrari Design

Published

1 hour ago

May 27, 2026

Jony Ive’s Ferrari looks nothing like a Ferrari

Ferrari, known for producing some of the fastest cars on the planet, has finally joined the EV party with the introduction of the all-electric Luce. Despite being late to the game, Ferrari unveiled the Luce at the Vela di Calatrava in Rome, marking a significant moment in the automotive industry. Designed in collaboration with LoveFrom, the design firm led by Apple’s Jony Ive and Marc Newson, the Luce bears a striking resemblance to an Apple product, with its sleek and minimalist design.

The exterior of the Luce, with its smooth and rounded edges, is reminiscent of Apple’s design aesthetics. The collaboration with LoveFrom has resulted in a car that looks more like something Apple would create than a traditional Ferrari. The Luce features a unique interior design with a central display that can rotate towards the driver or passenger, and a mechanical multigraph display that serves various functions.

While the Luce may not look like a typical Ferrari, it represents a significant departure from the automaker’s traditional design language. With a focus on aerodynamics and efficiency, the Luce boasts a futuristic design that sets it apart from Ferrari’s previous models. The car is powered by four electric motors that deliver a combined 1,035 horsepower, allowing for impressive acceleration.

One of the key features of the Luce is its 122kWh battery pack, which enables a range of 330 miles on the WLTP cycle. The car is also built on an 800-volt architecture for fast DC charging, with the capability to reach up to 350kW. Despite being the heaviest Ferrari ever made, the Luce offers a unique driving experience with its performance and design.

The Luce represents a new direction for Ferrari, being the company’s first EV, four-door sedan, and five-seater. With a starting price of $640,000, the Luce is positioned as a luxury electric vehicle that combines performance and innovation. While Ferrari may have been late to the EV party, the Luce proves that the company is willing to embrace new technologies and design concepts in its quest for automotive excellence.

Overall, the Ferrari Luce is a groundbreaking vehicle that combines the best of Italian craftsmanship with cutting-edge technology. With its unique design, impressive performance, and innovative features, the Luce sets a new standard for electric vehicles and marks a significant milestone in Ferrari’s storied history.