Score Big Savings: Beat the Pixel 10a Price Hike with £387 Prime Day Bargain

Google has recently increased the prices of its Pixel 10a without any prior notice, following in the footsteps of Samsung’s price hike on the Galaxy S26 series. This unexpected move has left many customers surprised and disappointed, especially since Apple had the courtesy to inform its customers in advance of any price changes.

The Pixel 10a now starts at £599/$599, which is £100/$100 more than its launch price. The 256GB model is now priced at £699/$699. While still considered a mid-range phone, the value proposition of the Pixel 10a has significantly decreased compared to its initial offering.

Fortunately for UK customers, there is still an opportunity to purchase the Pixel 10a at a discounted price.

How to Purchase the Pixel 10a for £399

To avail of this deal, simply visit Amazon.

Currently, Amazon UK is offering the 128GB model of the Pixel 10a for just £387 during its Prime Day sale.

There is a small catch – you need an Amazon Prime subscription to access this discounted price. However, even without a subscription, you can still purchase the phone for £399.

Additionally, this deal allows you to choose from a variety of colors, including ‘Obsidian’, ‘Fog’, and ‘Lavender’, all at a discounted price.

By taking advantage of this offer, you can save at least £100 on the base model of the Pixel 10a, making it a highly attractive deal.

Furthermore, the 256GB model is now available for just £449, down from its original price of £599. This significant discount makes it a compelling option, especially considering that the same model is priced at £699 on the Google Store.

While a Prime subscription is required for this offer, priced at £529 without, Amazon is currently offering a free 30-day trial for new subscribers.

With Prime Day ending soon and Amazon offering substantial discounts compared to the official Google Store, it is advisable to act quickly to secure this deal.

Features of the Google Pixel 10a

The Pixel 10a is positioned as the go-to mid-range phone in 2026, offering essential features of a high-quality smartphone – a stunning 6.3-inch display, reliable performance, and impressive battery life – all at an affordable price point.

Known for its exceptional camera capabilities, the Pixel 10a is regarded as the best point-and-shoot camera phone under £700. The seamless integration of Android 17 on the Pixel device, coupled with seven years of guaranteed Android and security updates, adds to its appeal.

Chris Martin / Foundy

While the design of the Pixel 10a may not be flashy, its solid build quality and dependable performance make it a reliable choice for consumers. The sleek rear camera design, although not to everyone’s taste, adds to the phone’s overall appeal and durability.

Reasons to Consider the Pixel 10a Deal

The reduced price of £399 for the Pixel 10a presents a compelling opportunity for customers. Despite the initial price increase by Google, the phone continues to offer a comprehensive set of features that cater to the needs of most users.

Securing the same phone at a discounted rate of one-third less is a smart choice for budget-conscious consumers. In a market where smartphone deals are scarce, the Pixel 10a deal stands out as one of the best options available.

While the Pixel 10a may not feature in our best mid-range phones list, it remains a highly recommended choice for its overall value and performance.

Chris Martin / Foundy

At present, the Pixel 10a offers better value compared to the Pixel 9a, making it a more attractive choice for consumers. With added features such as faster charging, durable front glass, increased display brightness, and a more compact design, the Pixel 10a is a worthwhile investment.

For more exciting deals, be sure to check out our comprehensive Prime Day hub for exclusive discounts and offers.